Author Archive | Tony Eboha

Here’s how a typical Internet business works – you pick a niche, create a product and then find the audience to sell that product to. If it doesn’t sell, you do it all over again. If it does sell, you make more products to sell to those same people. Sounds logical, right?…

Maybe not. Suppose – just suppose – you decide to sell NOTHING for the first two to three months of your business. Not a gosh darn thing.

Instead, what you do is focus on building and nurturing your audience. Once they know you and are confident you know what you’re talking about, then and only then do you sell them something.

“But I need to make money NOW!”

Okay, what if you had started the entire process 3 months ago? They say the best time to plant a tree is 20 years ago, and the second best time is today. So bear with me for a moment while we plant a tree in your mind right now…

Let’s say you’ve taken up a new hobby. Maybe it’s golf. You’re cruising the Internet when you find this offer for a free golf book for newbies, “10 Ways to Take 10 Points Off Your Game Today.” You enter your email address and get the book.

And next thing you know, this author is sending you golfing offers on a daily basis. “BUY THIS!” “BUY THAT!” And on and on. What do you do? Maybe you buy something, maybe you don’t. But do you lose faith and trust in the person? Yes. This is just some guy who used a bait and switch on you. “Get my free book!” turns out to really mean “Let me sell you a whole lot of stuff so I can make money!”

This is how Internet marketing typically works, and the days of it being a magic bullet are long gone. Sure, the money is in the list, but if you are continually going for the sales before you even establish the relationship, you’re doing it backwards.

I say it’s time to adjust.

Second scenario: You sign up to get the free ebook, and here’s an email introducing the author. The next day, s/he sends you a great golfing tip. And the next day, and the next. Maybe the author throws in some personal golfing stories, a few golfing jokes, some golf news, etc.

Now this author feels more like your email golfing buddy and golf expert than a sales person. In fact, in 2 whole months s/he hasn’t tried to sell you a single thing. But maybe they have sent you a few videos with cool tips, so you can get to ‘know’ and like them even better. In fact, you trust this person and feel they have your best interests at heart.

They’ve built a REAL relationship with you.

Now then, what do you think is going to happen when this author starts sending you the occasional offer? Odds are you’re going to take a very serious look at buying it, because your new golfing friend/expert is recommending it. And if they’re recommending it, you know it must be really GOOD!

And as long as this author continues to send you only the best advice and best offers, you’re likely to continue buying, too.

So is it worth it to invest 2-3 months to build relationships that create super high conversions and subscribers that are loyal to you for a long, long time? Is it worth it to build such a tight bond, they never unsubscribe? Do you want to be their go-to person, the one they know and trust for advice, tips and recommendations? Or do you want to be just another sales person pitching the latest product until your subscribers flee your list?

“But 2-3 months before I make a sale??!”

Yes. I know. It takes a real commitment and investment of your time.

But let’s try putting it into perspective: Let’s say you want to open a business in your town. You scout a location, make the deal to rent the building, get your business licenses, get the equipment you need, order the inventory, hire staff, get insurance, etc. How long would it take? And how much would it cost? And how much would you clear after all of your expenses?

What I’m talking about here is a viable way to build a six figure business in less than 12 months, with almost no out of pocket expense. To begin with, all you need is a good autoresponder. You don’t even have to put up your blog right away, because in the beginning you can do everything via email.

This is a business model you can start today. It helps if you have expertise in your subject – if not, you’ll want to start reading and learning immediately. Your topic should be one you’ve got a measure of passion for, because you’ll be writing and talking about it a great deal. You’ll need 10 or more hours a week to devote to this.

And you’ve got to be ready to sacrifice a small amount of short term income for an abundance of long term income. Long term beginning in about 2-3 months, and the potential to grow fairly large around the 6-8 month mark.

This is all about your audience. It’s all about what they want. And here’s the kicker – you know how experts tell you to research what people want before you create a product? In this case, you’re going to be so in touch with your audience, you will know exactly what they want before you ever offer it.

You’ll have people standing in line to buy your products before you even produce them. Think about that – you’ll know IN ADVANCE that your products will sell and sell well, because your audience trusts you enough to tell you what they want. Maybe it’s not in so many words, like, “Could you sell me a product about this or that,” but rather, “How do I _____?” When you keep getting the same questions, you know there is a market for a product that solves that need.

To sum up – old school method: Spend weeks creating a product nobody buys. Then do it again. Or build a list and then fry it to death.

New school method: Spend 2-3 months building an audience that LOVES you and trusts you, then create products and make recommendations based on what they want.

Times have changed. If we, as marketers, don’t change with the times, our customers are going to leave us behind.

You’ve probably heard that commenting on other people’s blogs is a good thing to do. But do you know why it’s so important?

Yes, it can get you traffic. People see your blog comment, like it, and click on your name to go to your website. But that’s not the biggest reason to comment on blogs.

Leaving blog comments might also give you backlinks, which could potentially increase your standing in the natural search results. But again, this isn’t the biggest reason to leave comments on other people’s blog posts.

Leaving blog comments also gets you seen by others in your niche. Leave enough great comments and people might start to remember you and your brand.

But again, that’s not the biggest benefit to leaving well-thought-out, interesting blog comments.

The biggest benefit? Whether you realize it or not, consistent blog commenting builds relationships with other bloggers.

Think about it – you go to Joe’s blog once a week and leave a well-thought out comment on Joe’s latest post. Joe keeps noticing you, and pretty soon the two of you are building a relationship that can eventually lead to:

• Guest posts
• Product endorsements
• Joint ventures
• Introductions to other movers in your niche
• And so forth…

Here’s how to be effective at blog commenting:

• Post on blogs in your particular niche
• Read the entire post thoroughly before commenting
• Share your specific thoughts and opinions
• Don’t be general or vague. “Nice post” doesn’t cut it
• Use a great avatar – a photo of your smiling face is usually best
• Use your real name, not “Mary6504”
• Never be rude and never be mean
• Be genuine and thought-provoking – Add value to the conversation
• Use Google Alerts to be alerted to new posts so you can be one of the first to comment – more readers will see your comment this way
• Subscribe to RSS feeds and to email lists of your favorite bloggers – again, this helps to alert you when someone makes a new post
• If you’re not the first to leave a blog comment, then scan the other comments to make sure you’re not repeating a thought or comment
• Use personal stories where applicable
• Quote the post itself in your comment – for example, “When you said ____ it gave me a great idea”
• It’s okay to disagree if you do it in a way that totally respects the blogger’s opinions and thoughts
• Ask questions of the blog owner. This will get you more engagement and shows you’re interested in their opinion – very effective for relationship building.
• Always double proofread your comment for spelling and punctuation before submitting

And remember to be patient – you don’t develop a relationship with a blogger over one blog comment. Continue to come back and comment on new posts and you will gradually build real relationships with these bloggers.

Here’s an experiment for you to try. If you don’t already, get a year’s worth of issues from any one magazine. If possible, make it a business magazine such as Entrepreneur. Now go through each issue of the magazine and see which full-page and half-page ads repeat month after month, and which ads are only there for one month before they disappear.

Notice the difference between the two types of ads. The ones that appear once and never appear again tend to be feature based and devoid of emotion. The ones that appear month after month are benefit and emotion based.

Why is that? Because ads that run month after month are working. Those that run once and never run again aren’t working. And ads that only highlight features without benefits or emotions do not work.

Now then, there are hundreds of different emotions and you can’t hit every one of them in your ad. So which are the very best to target? According to author Robert Imbriale, you can’t go wrong when you include as many of these 5 motivators as possible into your sales process:

Fear. Fear of missing out, fear of making a mistake, fear of loss, fear of failure – all of these things can work in your favor to get the sale. Show your prospect what will happen to them if they don’t buy your product. A life can completely change and take an entirely different course simply by making the right decision at the right time. Let them know how your product can make that difference, and then show them how awful it would be if they didn’t take that next step.

Every market has a set of fears that is shared by a large percentage of your prospects. If you have the solutions to those fears, or even to just one of those fears, you simply need to tap into the fear and use it to market your product.

For example, use news stories to tie your product in as the solution to a fear. You might use the story of a man who once had everything, got laid off and is now homeless. “Don’t let this be you. Buy our course on how to start your own business today and never worry about your future again.”

Love. Are you surprised? Real, genuine social contact is at an all-time low. Most people don’t even know who their neighbors are. Families are no longer living close to each other. Television and the Internet have become a poor substitute for human contact.

More than ever people need a sense of connection, and you can provide that connection in a myriad of ways. Have a video blog (vlog) where you speak directly to your audience. Host calls and interviews. Create a community around each product, through a Facebook page or forum. Do live calls where people can ask you questions. Become the expert in your niche that your prospects feel they KNOW, and you will get their business.

Example phrases to use:

• Join us
• Meet people just like you
• Be a part of
• Connect with others

Want to take it even further? You’ve heard it a million times – sex sells – and it does. Incorporate a sexy message into your marketing and sales will go up.

Words to use:

• Join us
• Meet people just like you
• Be a part of
• Connect with others

Free Things and Hot Sales. This one needs very little explanation – everyone loves to get a great deal. So for example, if you can offer your latest product on sale with an older product thrown in for free, you’re probably going to make a lot of sales.

Give something away to build your list. Give something else away to get referrals. Give away tidbits of good info. But don’t give away the store. Offer special deals that are time limited – if they snooze, they lose. Your customers will learn to buy quickly or miss out – a good way to combine hot sales with the #1 motivator above – fear.

And one of the most potent of all freebies – the free (or nearly free) trial. Let them try your $197 product for just $10, and then 3 easy payments of $67. Or your monthly membership for just $1, and then $39.99 a month starting in 30 days. Yes, you’ll get cancellations, but you’ll also get a great many sales, too, as more people get to experience your product and decide they want to keep it.

Easy Money. You’d think this powerful motivator couldn’t be applied to every business, but if you try, it’s nearly always possible. For example, if you’re selling a dating book for guys, you might talk about how much more confidence they’ll have when they’re able to date beautiful women – confidence that will greatly enhance all aspects of their lives, including their ability to make money, get a promotion, etc.

If you’re selling an organic gardening guide, you might mention that with their greatly increased yields they’ll have tons of produce to sell beyond what they need for themselves. And of course organic produce is in high demand, so it’s a money maker. If you’re selling a weight loss product, you might talk about how much more energy and confidence they’ll have, leading to more productivity and better opportunities, and so forth.

Be their fairy godmother and make wishes come true. Everyone has dreams. Everyone wants something. Show your prospects – better yet, prove to them that you can grant their wish when they purchase your product, and you’ve got the sale.

Don’t believe it? Think of the one thing you want more than anything else. Now imagine I can prove to you that you can have that very thing, and the way to get it is to simply purchase and use my product. What’s it worth to you to make your dream come true? Probably just about every cent you have.

Here’s your task: Find a way to incorporate four or all five of these motivators into your next sales piece, and watch your response soar!

Quickly now – why do people buy from you? “Find a need and fill it, and you’ll be rich,” right? Probably not. People rush to buy what they want, they often delay to buy what they need. Think about it…

Look at food – does anyone need spicy nacho corn chips? No. They need fruit, vegetables, grains and meats. They don’t need corn chips or snack cakes or cookies or candy. But what do they buy? Junk food. LOTS of junk food.

No one needs fast food, either. 5 minutes of planning in the morning and you can pack a nutritious lunch that’s actually GOOD for you. But what do millions of people do? They stand in line or sit in a drive-thru to buy a meal that is likely to make them feel bad, both after they eat it and again when they step on the scale, all because they WANTED the fast food. They didn’t need it. They would be better off without it. But that doesn’t stop them from going out of their way to get it because they WANT it.

Now then – are you selling to people’s wants, or their needs?

They need to brush their teeth, they want to have a sexy smile. They need to add gas to their car, they want to get to work without being stranded by the side of the road. They need to make money, they want to be rich without working. They need to lose 50 pounds, they want to have the energy to keep up with their kids during the day and still connect enthusiastically with their partner at night.

Are you in the Internet Marketing niche? Marketers need to get traffic, have products to sell and maintain an outstanding reputation online. But marketers WANT to make more money, have more time, worry less, work less, stress less, and be the envy of their ex-coworkers and a hero to their family.

See the difference?

Success is found when you sell what people WANT, not what they need.

Regardless of what people might think of the Walmart we know today, there is a lot to be learned from Walmart’s founder Sam Walton. In fact, if Sam were starting in business in 2020, he would almost undoubtedly be starting that business online.

So what can we glean from the guy in the old pickup truck who loved retailing?

Don’t worry about what others say about you. At JC Penney’s, his first full time job out of college, the personnel director told Sam, “Walton, I’d fire you if you weren’t such a good salesman. Maybe you’re just not cut out for retail.” No one remembers that man’s name, but Sam built an empire no one is likely to ever forget.

If people are telling you that you’re not cut out for online marketing, just remember Sam and smile.

Go with your strengths. Sam wasn’t good at accounting, he had poor organizational skills and he was hopelessly disorganized. But one thing he could do really well was build a team of people who could handle these things for him.

Focus on your strengths and outsource the rest.

Build relationships. In college, Same wanted to be student body president, so he discovered a trick that he would use for the rest of his life:

“I learned early on that one of the secrets to campus leadership was the simplest thing of all: speak to people coming down the sidewalk before they speak to you. I did that in college. I would always look ahead and speak to the person coming toward me. If I knew them, I would call them by name, but even if I didn’t I would still speak to them. Before long, I probably knew more students than anybody in the university, and they recognized me and considered me their friend.”

Sam made friends everywhere he went, and you can do the same thing online. Talk to everyone in your niche because you never know who is going to be your next customer, your ally, your promoter, your affiliate or your next joint venture partner.

Be a learning machine. Sam never stopped reading books and taking courses because he understood that the next great idea could come from anywhere.

Choose 5 or 10 proven online marketers to follow, and then read everything they write. Read a marketing book each week, and develop a curiosity for everything related to your field. Keep an open mind and know that your next great idea is hidden right in front of you – you just have to uncover it and act on it.

Learn from your competition. When Sam bought his first store, he realized the store across the street was doing twice as well. So Sam spent time everyday checking out his competitor to see what he was doing, right and wrong. Later he checked out Kmarts, who were ahead of him at the time. Then he visited the headquarters of other retailers who didn’t consider him to be serious competition. Little did they know…

Carefully watch and analyze what other online marketers are doing right and wrong and learn from them. Make friends with them. Ask questions. Bribe them, buy their courses and do whatever it takes to find out what’s already working.

Continually experiment with your business. Sam was continually applying what he learned elsewhere to his stores. Said Sam:

“I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Walmart.”

Learn something and apply it. Make it your mantra: Learn something – innovate. And test, test and test some more to see what is working best. In no other business model in history has it been easier to innovate, test and discover exactly what is working and what needs improving than in online marketing.

Don’t reinvent the wheel – adapt it to your own use. According to Sam, “…most everything I’ve done I’ve copied from somebody else…”

There are plenty of proven online marketing business models you can choose from, so don’t think you have to invent the next revolutionary thing. Instead, take what’s already working and make it even better.

Make mistakes and then move on. Sam didn’t understand the terms of his first lease or how to buy a business. He borrowed money and went into debt to overpay for a failed Ben Franklin store in Newport, Arkansas. After 5 long years of grueling work and long hours, he had quadrupled sales and he had the most successful Ben Franklin store in the region. That’s when the landlord booted him out to give the store to his son to run. There was nowhere else in town to locate Sam’s store, so he drove across four states looking for a new location. He found one in Bentonville, Arkansas and started over.

It’s okay to get it wrong the first time. In fact, you’re probably going to make mistakes and that’s terrific, because it means you’ve started. You’re moving, you’ve got momentum and you’re making progress. Mistakes aren’t roadblocks, they’re bumps in the road to success.

Don’t dwell on your mistakes. Says Sam about being thrown out of his own store, “I’ve never been one to dwell on reverses, and I didn’t do so then…. I know I read my leases a lot more carefully after that, and maybe I became a little more wary of just how tough the world can be …. But I didn’t dwell on my disappointment.”

Every moment is a fresh beginning and an opportunity to take what you’ve learned – good and bad – and use it to your advantage.

Enjoy the process and your victories. In his autobiography, which was written on his deathbed, Sam wrote, “Walmart No. 18 … opened in 1969, and it marked our return to Newport … nineteen years after we had basically been run out of town. By then, I was long over what had happened to us down there, and I didn’t have revenge in mind…. As it happened, we did extraordinarily well with our Newport Walmart, and it wasn’t too long before the old Ben Franklin store I had run on Front Street had to close its doors. You can’t say we ran that guy—the landlord’s son—out of business. His customers were the ones who shut him down. They voted with their feet.”

Sometimes success can be a long time in coming, so remember to enjoy the process and the victories along the way. There were 17 successful stores prior to No. 18 and no doubt Sam enjoyed them all. At first, even your smallest successes should be celebrated, whether it’s your first website, your first sale, or your first $10,000 day.

When it comes to success, Sam Walton may have said it best:

“Celebrate your successes. Find humor in your failures. And remember that high expectations are the key to everything.”

Expect to succeed, act as though you are already successful, do the things you need to do to succeed, and the rest will take care of itself.

These are without a doubt the biggest mistakes new marketers tend to make when it comes to copywriting…

Lie #1: Good copywriting uses lots of exclamation points and over-the-top jargon a 5 year old wouldn’t believe.

“This Brand New Revolutionary Never Before Seen Blah Blah Will Explode Your (Bank Account! Abs!! Sex Life!!! Etc.)” Seriously, who really wants their abs to explode???

“This Revolutionary Once In A Lifetime Opportunity Is Only Available To You Because You’re So Damn Handsome, But It Will Disappear In 10 Minutes And Then You’ll Be Ugly Forever!!!” Okayyyy…….

“This Incredibly Awesome Majestic Indescribable Super Secret Opportunity That Only The Super Duper Uber Wealthy Rich Know About Can Be Yours Because This One Rich Nerd Guy Decided To Spill The Beans Because He’s Really Angry At All The Other Rich Jerk Guys!!!” Yeah, who doesn’t believe that?

If you think you need exclamation points, it means you really need a thesaurus. Writer Henneke Duistermaat gives some great examples of this. Instead of “It’s big!” Try “It’s enormous.” Instead of writing, “That was brave!” Use, “That was heroic.” Finding the right words instead of lazily using exclamation points makes your writing more persuasive and tantalizing.

And forget wild promises and over the top worn out phrases. Instead, try being honest and genuine, like you’re talking to a friend over tea. Your sales copy will get noticed and read because it sounds like it’s coming from a real person and not the worst possible version of a used car salesman.

Lie #2 – You can simply ‘swipe’ your way to copywriting success.

Just rip off other writers, substitute your product for theirs, change a little bit here and there and call it good, right? Yes, it will save you time and yes, you might make some sales.

But to be truly successful and to BE a success (two different things, btw) you need fresh thinking and honest copy.

Because unless you are selling the exact same product to the exact same customers, ripping off someone else’s copy won’t provide the sensational conversions you’re looking for.

Telling your own story in your own way will.

Think about every blog that you read on a regular basis. Could someone else write those blogs and have them be the same? No. If someone tried to rip them off, would they be as successful as the original authors? No.

Once you master copywriting you’ll have a tremendous amount of power to write your own paychecks because you will be the source of new ideas and perspectives that resonate with your customers and create buying frenzies.

Lie #3 – Copywriting is super simple, once you know the ‘secrets.’

That’s right – just spend $997 for my latest course and in no time at all you’ll know all the secrets of the pros and you’ll be a copywriting savant.

Actually, no. No there are no secrets and you won’t become a copywriting wiz overnight.

The fact is, there are a multitude of books and courses that will teach you about copywriting. But there are no real secrets except this – there is no substitution for practice. And more practice. And more practice after that.

Hopefully this won’t sound too sentimental, but great copywriting is about one thing: Caring.

Caring for your customer, caring that he gets the best possible solution to his problem, caring enough to see to it that you make every effort to get that solution in his hands.

It’s about empathy and stepping into your customers’ shoes. Seeing life from his or her perspective. Living with the problem they have, knowing what it’s like to desperately want the solution.

You can’t outsmart your prospects. What you can do is be one of them so you can talk to them and counsel them as they would want to be talked to and counseled.

When you learn how to do that, you’ll be a great copywriter indeed.

The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers.

Plus, the more of these reasons you can fulfill with your copy (without going overboard) the better your odds of making the sale.

Here then are a dozen of the most powerful reasons why someone might buy your information product.

To make money. This one is easy; sometimes you’ve got to spend money to make money, like buying a course on how to invest in the stock market, or how to start a business. In fact one of the easiest ways to make a sale is to show that your prospect’s small investment can be turned into a much bigger return.

To save money. Buying a water filtration system can save a person hundreds of dollars over buying bottled water. If your solution saves money, show them how much. If you teach how to make money, show them not only that they can make money with your product – they can also save money by not making stupid mistakes. If you sell dating products, show them how finding the right person quickly will save a fortune in dinners, movies and bad dates.

To save time. Instant coffee, fast food and done for you solutions all fall into this category. So does anything that shortens the learning curve. If you sell courses, this one can be big. Do they want to build a business in six years? Or buy your course and build it in 6 months?

To feel important. No one needs a Rolex or a Ferrari, but they feel better about themselves when they own one. Status is hugely important to some people – why else would they spend hundreds and even thousands of dollars on a purse or a pair of shoes when something from the discount store would work just as well?

To make it easier. Let’s say you sell a big course on how to get a certain result through a series of steps. Yes, they could do everything you teach in the course – or you could offer to do the work for them for a price. They won’t have the hassle of doing it themselves, and they can be certain it will be done right.

To feel good. This one is broad and encompasses a lot of things. We feel good when we pamper ourselves. We feel good when we do something for someone else. We feel good when we’re furthering our education or providing for our future. Really, no one buys something to feel bad. The question to ask yourself is how does your product make your customer feel good?

To move us closer to our goals. Whether those goals are basic like food and shelter, or more grand like taking over the world, we will buy almost anything that will help us get whatever it is that we want most.

To move us away from pain. Whatever that pain might be – physical, mental, emotional – people will buy if they think it will help to ease or erase the pain.

To be superior. Granted, few people openly admit they want to feel superior, yet almost everyone does. This is why people buy products they think are ‘cool’ or will make them look good, like tattoos or fast cars. They’ll buy things simply because they’re new or upgraded, or because they’re better versions than what their friends have.

To keep up. People will buy something because everyone else has it and they don’t want to be left behind. Look at smartphones. The more people had smartphones, the more pressure there was on everyone else to get one, too. If your product can reach a tipping point of popularity, people will buy it simply because others have bought it.

To be a good fan. Football fans buy giant foam fingers to show they’re fans. Collectors of Coke products will buy anything that has a Coke name on it. People who love Apple will stand in line to buy the latest gadget. Followers of a particular blogger will buy that blogger’s new book without hesitating. If you can build trust with your community, you can get them to buy products simply because you recommend those products, whether they’re your products or someone else’s.

It’s on sale. Or scarce. Or both. Customers will sometimes buy things simply because they’re a good deal. If you don’t believe it, check out any black Friday sale – people line up to buy stuff they didn’t even know they wanted until they saw it was going to sell at a cheap price. People are also much more likely to buy if they think they’re going to lose the chance to buy because of scarcity, or the chance to buy at this low price because the price is about to go back up.

Bonus Reason: Because you orchestrated a marketing campaign that took away all of the risk and provided so many benefits, they couldn’t help but buy your product. And when they bought it, they did a little jig in front of their computer or holding their phone, because they were so happy they got it!

Two things are surprising about the technique I’m about to teach you for selling affiliate products…

First, it’s surprisingly easy. In fact, it’s so simple you might be tempted to dismiss it. Don’t. This method has been proven effective and it’s one you definitely want to put in your marketing arsenal.

Second, while it doesn’t take much time, it can be a real money maker. In fact, if you choose an affiliate product that pays instantly and if you have a traffic source (such as your own list, social media, etc.) then you can potentially put money in your pocket in less than 3 hours.

Here’s how it works: Choose an affiliate product you like. It needs to be one that you have, one that you can get from the seller for free, or one you buy. Regardless, you must have a copy of it yourself. Also, it’s better if it’s a product you personally like and use, although that’s not required.

Read the sales letter carefully and choose the biggest benefit. This might be in the headline or it could be in the bullet points.

Write a short report – 5 pages is fine, 10 pages is super and you don’t want to go any longer than that. In the report, detail how to do this one technique that you’ve pulled out of the product that provides this benefit. For example, how to get 10,000 visitors a month to your blog would be a good benefit.

If you don’t want to write the report, outsource it.

Create a squeeze page and use this big benefit as your title. “How To Get 10,000 Visitors a Month To Your Blog.”

Once they enter their email address and press the opt-in button, they are redirected to your affiliate page for the product. Not many will buy at this point, but it’s important that they see the page.

At the end of the report, send them back to that affiliate sales page. You might write something like this: “I hope you put this into action, but if you’d like to take a massive shortcut and reduce the time it takes to get 10,000 visitors a month to your website, then click here to get the complete fast-track system.”

Use your own wording. Your message is that what you just taught them works, but to do it quickly without the trial and error and mistakes, they can simply get the fast track system because it’s so much easier and faster. Plus they get tons of other benefits, too.

So what you’re doing here is building a list, giving them real value and then immediately marketing to that list the exact benefit they’re looking for. Plus of course you can follow up with those that don’t initially buy, plus you can also market other products to them in the future.

Once you get good at this, it shouldn’t take you more than 3 hours to set up and you can use your system for as long as you like. Send website visitors to it, tell your lists, offer your free report on social media, buy ads, etc.

Does it sound too easy? Oftentimes it’s the simple techniques that create the biggest results. Making a couple of thousand dollars on each one of these systems that you set up is not unheard of. And depending on how much traffic you send and the product you choose, it could be even more.

And if you like, you can outsource the entire thing for a reasonable fee. Imagine if you just set one of these up a week. It might not be glamorous, but the path to wealth and riches is frequently a simple process applied consistently. The method described above can be your path to financial freedom.